I’ve asked Bartley Stratton to help us continue our discussion on social media as a marketing tool for dentistry.
In my last blog we focused on pictures for your Facebook page. This weeks topic is on videos. After you’ve “mastered” Facebook, and you’re ready to incorporate video into your practice marketing, YouTube is the next step in ramping up your social media presence. Video is a phenomenon which has become paramount to sharing one’s story. The fact is that the “tools of the trade” for a dental practice now include cameras, editing software, and a platform to broadcast. The platform that is the biggest and the easiest to get started is YouTube. YouTube’s traffic is incredible with 48 hours of video being uploaded every minute, over 3 billion videos are viewed a day, and 800M unique users who visit YouTube each month. These numbers alone should cause you to think about sharing content with others using this FREE service. When deciding what to make videos on think in terms of what you would like to watch. Keep in mind that the attention span of the average viewer is very is short. Video clips should be between thirty seconds and two minutes long.
Types of videos:
1. Products – Spotlight a product you use in your office. Example: your DEKA laser, digital impressions, etc. Do a short 30 second-1 minute video showing the product, explaining the product, and give a recommendation. Ex: At xxx dental office we treat our patients using the latest dental laser technology to ensure… Ask us more about it when you visit our office next.]
2. Testimonials – Video testimonials are the best. It is nice to have a written testimonial, however, seeing a video of someone speaking about your practice is even better. That way people can see how excited they are with your services. If you are looking for advice on a dentist to go to, seeing someone happy about their experience can speak volumes. If the person does not want their face on camera do a voice recording and have some type of picture in the background. Remember to get a signed consent form from the person giving the testimonial.
3. Holidays – When you have things to share about your office, post a clip. On holidays do a 30 second to 1 minute video for your fans. Ex: We at xxx dental office want to wish you a happy Valentine’s day. “At our office we are celebrating with giving away pink and red toothbrushes for the month of February. Enjoy your special day with your loved ones. We look forward to seeing you soon!”
4. Fun activities – Do you ever have fun things going on at your office? Movie nights, contests, etc. Tell people about it via video! Ex: “We are having a ,’create a theme song for our office’ contest. The winner will receive $50 to Starbucks and a free box off crest whitestrips. Please submit by Feb 29th at 5:00pm.”
The first step is to set up a YouTube account (www.youtube.com). Go to their main page and on the upper right hand side click, “create account”. The rest is up to you. Begin with the videos you think best apply to your office and get started!
For the past few blogs we have focused on driving traffic to Facebook by pictures and video. Next time we will shift to Twitter. Stay tuned!
President Yodel Networking