Lee Ann Brady, DMD's Dental Blog

  • Home
  • About Dr. Lee Ann Brady
  • Dental Practice
  • Categories
    • Dental Materials
    • Esthetic Dentistry
    • Occlusion/TMD
    • Practice of Dentistry
    • Preventive Dentistry
    • Restorative Dentistry
    • Restorative Techniques
    • Treatment Planning
    • Videos
    • A-Z Topic List
  • Speaker’s Packet Request
  • Contact
You are here: Home / Dental Marketing / 3 Simple Website Factors Most Dentists Forget About- And Why They Matter

3 Simple Website Factors Most Dentists Forget About- And Why They Matter

By Lee Ann Brady on 07.17.15Category: Dental Marketing

This great post from the Clinical Mastery blog was written by my friend Dr. Josh Stelzer. My website continues to be one of the best marketing tools I have. Keeping it working optimally is key.

 

Dr. Josh Stelzer

Gone are the days of huge, full color phone book ads being the cornerstone of a dental marketing strategy. Let’s face it – consumers aren’t using phone books when the internet is overflowing with dynamic, multimedia content to help them make choices.

In just a few keystrokes, the internet helps consumers decide:

  • Which dentist offers what I want and need?
  • Who’s the most reliable?
  • Who can I relate to?
  • Who’s got the information I need to make a smart choice?

Maybe you’re in their insurance plan, a friend told them about you, or they found you in a local online search. No matter how they arrived, potential patients will be deciding if they want to do business with you from the moment they arrive at your site. The purpose of your website is marketing for new patients. How then do you stand out from your competition who is just a click away?

Be Authentic – Patients Can See Right Through B.S.

Today’s consumer doesn’t want boring medical jargon. They want to know if you can help them with their goals. Use simple, compelling and engaging words and images to show what you can deliver, not what you think the patient wants to see.

  • Is your focus in cosmetic dentistry? Showcase that.
  • Rarely do implant work? Don’t make that the highlight of your website.
  • Are you family friendly or do you cater to the business crowd?

Be yourself. Your website should “talk” to the viewer just like you would talk with them face to face. You want the patient to see who you are, so when they make the decision to use your practice, you can truly execute to meet those expectations.

 

To read the rest of this post click Clinical Mastery Blog.

 

 

 

Related

Share

Leave a Comment Cancel

Search

Recent Posts

  • Retraction Paste Technique Sensitivity
  • The Next Generation of Glass Ionomer Cements
  • A Fantastic New Temporary Cement
  • Tissue Blanching When Seating An Implant Restoration
  • Is It Time To Get An Intra-oral Impression Scanner?
  • Does Your Team Order The Dental Materials You Want?

Recent Comments

  • Mary on Ugh, The Margins Are Open!
  • Lee Ann Brady on FMX or Panorex?
  • Debbie on FMX or Panorex?
  • Shavon on Allergic Reaction To A Dental Cleaning?
  • Joe on Stick Bite: Why and How
  • Joan Johnson on Post & Core’s Coming Loose?

Policies

Terms of Use

Privacy Policy

Cancellations and Refunds

Security Seal

© 2020 Lee Ann Brady LLC, All Rights Reserved Site by CSL