This great post from the Clinical Mastery blog was written by my friend Dr. Josh Stelzer. My website continues to be one of the best marketing tools I have. Keeping it working optimally is key.
Dr. Josh Stelzer
Gone are the days of huge, full color phone book ads being the cornerstone of a dental marketing strategy. Let’s face it – consumers aren’t using phone books when the internet is overflowing with dynamic, multimedia content to help them make choices.
In just a few keystrokes, the internet helps consumers decide:
- Which dentist offers what I want and need?
- Who’s the most reliable?
- Who can I relate to?
- Who’s got the information I need to make a smart choice?
Maybe you’re in their insurance plan, a friend told them about you, or they found you in a local online search. No matter how they arrived, potential patients will be deciding if they want to do business with you from the moment they arrive at your site. The purpose of your website is marketing for new patients. How then do you stand out from your competition who is just a click away?
Be Authentic – Patients Can See Right Through B.S.
Today’s consumer doesn’t want boring medical jargon. They want to know if you can help them with their goals. Use simple, compelling and engaging words and images to show what you can deliver, not what you think the patient wants to see.
- Is your focus in cosmetic dentistry? Showcase that.
- Rarely do implant work? Don’t make that the highlight of your website.
- Are you family friendly or do you cater to the business crowd?
Be yourself. Your website should “talk” to the viewer just like you would talk with them face to face. You want the patient to see who you are, so when they make the decision to use your practice, you can truly execute to meet those expectations.
To read the rest of this post click Clinical Mastery Blog.